Flash sales, lately we Indians got used to it. Few years back Xiaomi played main role in creating this craze of flash sale in India. It was the Mi 3 which was priced aggressively & people were dieing to get it. At that point we didn't have any other options that was even close to it. But today things have changed, there are many options for us but still many companies are following flash sales policy, gradually it has become one of the proven marketing tactics that works here. Today nearly every Chinese OEM's are selling through flash sale. It's human mentality that we get attracted towards those things that is not easily available.
Think of those people who bring some goods in a van or tempo & sells it at very cheap price for 15-20 minutes and vanish from that place, it is the same thing that e-commerce websites are doing in name of flash sale. It's crazy that every companies claim to have sold thousands of units within seconds & unfortunately people do believe it. First flash sale of any company sells out within seconds & the fun fact is that the quantity is always higher than their competitors.
I personally never buy goods sold on flash sales. Because I feel that when am gonna pay full price for a product, why should I warmup my fingers & sit in front of computer at the time that's convenient for them & despite of doing all this it totally depends on your luck which I simply cannot digest. Moreover we humans tend to make wrong decision when in hurry & that's what they want.
So,next time when there's a flash sale don't get into the hype, rather wait for reviewers to post their views on it. No matter what the manufacturer claims, after all its business & if they are manufacturing something, they are gonna sell it. Specially those companies who say that their manufacturing capacity is not enough to meet the demand. Just Keep calm & let the hype fade away.
A solely owned blog of Rahul Iyer with an intention to represent my thoughts & experience