I often find people worried about their page rank and I have discussed about this in one of my previous post. Today let's move a step forward and understand some important concepts of page rank.

According to me these are the most important factors, because all websites are been made with a focus of selling something. Selling here includes services,income from Adv.,goods,etc. So, even if you are ranking high through PPC  it will only increase the bounce rate of your site. Because the only factor which works after a visitor enters your site is the content of the site. And if there are grammar / spelling mistake in your content, it will spoil the reputation of your site and end up with high bounce rate. But as an Internet Marketing Consultant if I would only concentrate on ranking I would say it hardly makes some difference.

Google just introduced a new webmaster tool in concept of Disavow Link. This tool will be needed only by those who where caught in link Spamming  i.e. if you find a notification called unnatural links on webmaster, you will have to work on it. Initially you need to remove all those low quality / Spam links pointing towards your site(Note: This includes all links that violate Google's Quality Guidelines) manually. But it's obvious that you won't be able to trace each and every link that violates Google's Term and stop it, but should at least stop as much as you can.Because that would help you in preventing your sites reputation being drained further.


If you are the guy who has already reached this stage, Now it's time to use the new tool.


As you visit the page:

1. Select the site you want to work on
2. Upload a simple .txt format file which contains the list of unwanted links.

The format should look like:

Marketing does not works the same each time. It mainly depends on the latest trend in the market. If your product is out of fashion/trend it's next to impossible to push the product in the market. But that won't be the scenario after a gap, say if you got struck with a out of fashion product in the market, then the first & foremost thing you have to do is to pack it properly & store in a good place. You might be thing I am joking but that's the truth. It will be very hard to push a product which has been out of fashion recently, But if you are actually talented  you could easily dump it after a gap when all you competitor will be busy finding the latest trend. This concept is not a sustain method of marketing but can be used at times. Market trend actually never changes at it's own but is been made to change by guys like us. As an entrepreneur i would say it's profitable for us if the trend changes frequently in the market, with accordance that you should understand the market & behave accordingly.  
Now let's look at an example of good marketing.
The video below is just an advertisement to join that guys site/subscribe for newsletters but look at the heading he has given "How to Increase Business with simple marketing Techniques & Strategies"
it's obvious that anyone would be attracted by such heading further listen to his speech, he  pressurizes some words like "exactly" which would increase your eagerness to know more. Such hidden qualities will help you out proving to be a better CMO (Chief Marketing Manager).