Today there's a huge chunk of Marketing strategies going on behind each and every product/services. Some get it right, others sit scratching head,just because they misunderstood marketing as science and tried to follow someone who already succeeded. But in reality, things keep on changing rapidly & by the time you decide to follow someone who succeeded, things have already changed. One can study others experience for reference, but trying to copy what exactly they did will end up to foolishness. Basically marketing is an art & one should act accordingly. Situation changes from time to time and you need to choose methods that suits you best. If a brand or firm in UK succeeded in a particular strategy, that doesn't mean the same strategy will work in Australia or India. Every country has its own culture & mentality. Things also differ based on economical & geographical situation. Marketing is not a code, which you can simply copy and paste in other markets and things are gonna work. For example, while I work on Social media marketing for a client from US, I would concentrate on Netflix, YouTube, Twitter, Facebook & Instagram mainly, but if the same client was from India I would concentrate on YouTube, Facebook, Snapchat, Instagram & Twitter mainly. In the same way China has its own social media platform completely different from other countries. And if you are concentrating on chines market, there is no use of wasting time on Instagram. So, one has to analyse the market & act accordingly.
Hope this helps you to decide how to plan things. For further assistance fell free to comment below or you can always follow me on Twitter. I keep tweeting cool stuffs frequently.
I often find people worried about their page rank and I have discussed about this in one of my previous post. Today let's move a step forward and understand some important concepts of page rank.
There is a common question in everyone's mind " Does GRAMMAR & Spelling mistake matters in ranking?"
According to me these are the most important factors, because all websites are been made with a focus of selling something. Selling here includes services,income from Adv.,goods,etc. So, even if you are ranking high through PPC it will only increase the bounce rate of your site. Because the only factor which works after a visitor enters your site is the content of the site. And if there are grammar / spelling mistake in your content, it will spoil the reputation of your site and end up with high bounce rate. But as an Internet Marketing Consultant if I would only concentrate on ranking I would say it hardly makes some difference.
Google just introduced a new webmaster tool in concept of Disavow Link. This tool will be needed only by those who where caught in link Spamming i.e. if you find a notification called unnatural links on webmaster, you will have to work on it. Initially you need to remove all those low quality / Spam links pointing towards your site(Note: This includes all links that violate Google's Quality Guidelines) manually. But it's obvious that you won't be able to trace each and every link that violates Google's Term and stop it, but should at least stop as much as you can.Because that would help you in preventing your sites reputation being drained further.
If you are the guy who has already reached this stage, Now it's time to use the new tool.
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A solely owned blog of Rahul Iyer with an intention to represent my thoughts & experience