Flash sales, lately we Indians got used to it. Few years back Xiaomi played main role in creating this craze of flash sale in India. It was the Mi 3 which was priced aggressively & people were dieing to get it. At that point we didn't have any other options that was even close to it. But today things have changed, there are many options for us but still many companies are following flash sales policy, gradually it has become one of the proven marketing tactics that works here. Today nearly every Chinese OEM's are selling through flash sale. It's human mentality that we get attracted towards those things that is not easily available.
Think of those people who bring some goods in a van or tempo & sells it at very cheap price for 15-20 minutes and vanish from that place, it is the same thing that e-commerce websites are doing in name of flash sale. It's crazy that every companies claim to have sold thousands of units within seconds & unfortunately people do believe it. First flash sale of any company sells out within seconds & the fun fact is that the quantity is always higher than their competitors.
I personally never buy goods sold on flash sales. Because I feel that when am gonna pay full price for a product, why should I warmup my fingers & sit in front of computer at the time that's convenient for them & despite of doing all this it totally depends on your luck which I simply cannot digest. Moreover we humans tend to make wrong decision when in hurry & that's what they want.
So,next time when there's a flash sale don't get into the hype, rather wait for reviewers to post their views on it. No matter what the manufacturer claims, after all its business & if they are manufacturing something, they are gonna sell it. Specially those companies who say that their manufacturing capacity is not enough to meet the demand. Just Keep calm & let the hype fade away.
As we all know marketing is more of art than science and with time one has to keep working on it. For example lets take the case of Oneplus. A smartphone manufacturer making great devices at a very reasonable price. Last year they made their first device named Oneplus One, & people were crazy about it. The only thing that stopped some was the invite system.
But that was pretty understandable as they were a new startup & could not match the demand in the market. But today they are pretty matured & have decent amount of goodwill in the market. But despite of it they went with the same crappy invite system which was a huge disappointment for all the Oneplus fans. And today the market scenario has changed & one has lot other options at that price point. Say the moto x style, mi note pro & many more coming on its way. Then why would anyone sit begging for invites when you can simply pay & buy phones from other brands.
Last year they didn't have much competition in that price to spec ratio. But today things have changed except for Oneplus invite system. Hope they kill that invite system very soon and be a huge player in market.
It's time for winter to say good bye & welcome summer in Ahmedabad. But instead of that it's raining in Ahmedabad. Not just in Ahmedabad but also in many other cities of India, it has been an off season gift from nature. But actually more than gift Am afraid it's due to global warming. We still have enough time to take actions against it. Let's plant a tree each time we buy a new gadget. Hope like this, we would be able to help our planet to restore the damages caused.
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A solely owned blog of RK Iyer with an intention to represent my thoughts & experience