I often find people worried about their page rank and I have discussed about this in one of my previous post. Today let's move a step forward and understand some important concepts of page rank.

According to me these are the most important factors, because all websites are been made with a focus of selling something. Selling here includes services,income from Adv.,goods,etc. So, even if you are ranking high through PPC  it will only increase the bounce rate of your site. Because the only factor which works after a visitor enters your site is the content of the site. And if there are grammar / spelling mistake in your content, it will spoil the reputation of your site and end up with high bounce rate. But as an Internet Marketing Consultant if I would only concentrate on ranking I would say it hardly makes some difference.

Google just introduced a new webmaster tool in concept of Disavow Link. This tool will be needed only by those who where caught in link Spamming  i.e. if you find a notification called unnatural links on webmaster, you will have to work on it. Initially you need to remove all those low quality / Spam links pointing towards your site(Note: This includes all links that violate Google's Quality Guidelines) manually. But it's obvious that you won't be able to trace each and every link that violates Google's Term and stop it, but should at least stop as much as you can.Because that would help you in preventing your sites reputation being drained further.


If you are the guy who has already reached this stage, Now it's time to use the new tool.


As you visit the page:

1. Select the site you want to work on
2. Upload a simple .txt format file which contains the list of unwanted links.

The format should look like: