As we all know marketing is more of art than science and with time one has to keep working on it. For example lets take the case of Oneplus. A smartphone manufacturer making great devices at a very reasonable price. Last year they made their first device named Oneplus One, & people were crazy about it. The only thing that stopped some was the invite system.
But that was pretty understandable as they were a new startup & could not match the demand in the market. But today they are pretty matured & have decent amount of goodwill in the market. But despite of it they went with the same crappy invite system which was a huge disappointment for all the Oneplus fans. And today the market scenario has changed & one has lot other options at that price point. Say the moto x style, mi note pro & many more coming on its way. Then why would anyone sit begging for invites when you can simply pay & buy phones from other brands.
Last year they didn't have much competition in that price to spec ratio. But today things have changed except for Oneplus invite system. Hope they kill that invite system very soon and be a huge player in market.
A solely owned blog of RK Iyer with an intention to represent my thoughts & experience