Marketing is an art, Not science

Today there's a huge chunk of Marketing strategies going on behind each and every product/services. Some get it right, others sit scratching head,just because they misunderstood marketing as science and tried to follow someone who already succeeded. But in reality, things keep on changing rapidly & by the time you decide to follow someone who succeeded, things have already changed. One can study others experience for reference, but trying to copy what exactly they did will end up to foolishness. Basically marketing is an art & one should act accordingly. Situation changes from time to time and you need to choose methods that suits you best. If  a brand or firm in UK succeeded in a particular strategy, that doesn't mean the same strategy will work in Australia or India. Every country has its own culture & mentality. Things also differ based on economical & geographical situation. Marketing is not a code, which you can simply copy and paste in other markets and things are gonna work. For example, while I work on Social media marketing for a client from US, I would concentrate on Netflix, YouTube, Twitter, Facebook & Instagram mainly, but if the same client was from India I would concentrate on YouTube, Facebook, Snapchat, Instagram & Twitter mainly. In the same way China has its own social media platform completely different from other countries. And if you are concentrating on chines market, there is no use of wasting time on Instagram. So, one has to analyse the market & act accordingly.
Hope this helps you to decide how to plan things. For further assistance fell free to comment below or you can always follow me on Twitter. I keep tweeting cool stuffs frequently.