Marketing does not works the same each time. It mainly depends on the latest trend in the market. If your product is out of fashion/trend it's next to impossible to push the product in the market. But that won't be the scenario after a gap, say if you got struck with a out of fashion product in the market, then the first & foremost thing you have to do is to pack it properly & store in a good place. You might be thing I am joking but that's the truth. It will be very hard to push a product which has been out of fashion recently, But if you are actually talented you could easily dump it after a gap when all you competitor will be busy finding the latest trend. This concept is not a sustain method of marketing but can be used at times. Market trend actually never changes at it's own but is been made to change by guys like us. As an entrepreneur i would say it's profitable for us if the trend changes frequently in the market, with accordance that you should understand the market & behave accordingly.
Now let's look at an example of good marketing.
The video below is just an advertisement to join that guys site/subscribe for newsletters but look at the heading he has given "How to Increase Business with simple marketing Techniques & Strategies"
it's obvious that anyone would be attracted by such heading further listen to his speech, he pressurizes some words like "exactly" which would increase your eagerness to know more. Such hidden qualities will help you out proving to be a better CMO (Chief Marketing Manager).
A solely owned blog of RK Iyer with an intention to represent my thoughts & experience